Death of Death Marketing
Shock and awe again? Seems to be the popular thing now to attract attention and shock someone into reading your report or signing up to get more info. DEATH?
Of course, we all realize that Internet Marketing, Adsense, Network Marketing, and now Traffic Exchanges are not dead. For that matter not really in bad shape either. In my opinion just a very negative headline to market another product.
I remember the first time I saw one of the “Death” marketing sites, was so disappointed. Here I was just beginning to understand Internet marketing after a couple of years and all of a sudden it was dead. Wow, what had I done but wasted my time? Very depressing, until of course I read it..lol
Don’t get me wrong, have nothing against marketers using shock and awe to get attention and peak interest for their project. But, couldn’t we use some other word than Death? Has such a finality to it and very depressing to me.
If you’ve ever lost a loved one, friend, or a comrade in battle, the word “Death” is not something you care to hear about, unless of course you are one of those that read the obituaries every day for your kicks?
No folks, none of the reports of death are true in the factual sense. Each and every one of them have used the headline to promote a new way, a new product, new idea, or simply to entice you to sign up and subscribe to their newsletter. Nothing more.
Can you imagine how I felt when the last wave came out. Death of Network Marketing, then Death of Traffic Exchanges? Might as well throw up my hands and forget everything, right?
Here I am with a traffic exchange barely over six months online, growing every day, nearing 5,000 members, now they are dead? Not only that, just purchased another one that has been online since 2003 and spending the money to do a complete makeover in preparation for re-launch. More on that when the time is right…
Just to make sure you understand, traffic exchanges are not dead. New ideas, new ways of adding more options, different looks, different scripts and more new owners are a sure thing, but death isn’t even an option!
Nothing wrong with new ideas. Nothing wrong with new techniques. Change is good and keeps the industry thriving, not dying!
So instead of the Death of anything, would like to see the Death of Death Marketing. Why not use a different word? Like maybe Birth, Re-Born, Re-visited, New Wave, or just plain new idea or New Technique? Ah, but that wouldn’t attract near as much attention, huh?
Anyway, just wanted to voice my opinion. Maybe I’m the only one that feels this way, but at least now I feel better writing it down.
Soaring4Traffic is not dead, ProClickExchange is rising from the dust and neither is anywhere near death. In fact they have just begun to SOAR!
Would love to hear other opinions, maybe I’m just all wet.
Ray White
Soaring4Traffic.com





















December 15th, 2007 at 9:05 am
Hi Rey,
I am with you brother, it’s about enough to make a guy wonder what happened to originality in marketing.
Cant wait to interview you for the Extreme Exchange Makeover project!
Keep On Flying High,
Mark
December 15th, 2007 at 11:17 am
Negative words and toxic people really bother me too. I see no point in bringing people down; instead they should be pulled up. Too many people tend to cast a shadow on things instead of looking at the lighter side of the matter.
December 15th, 2007 at 6:07 pm
Well said Ray,
I have a natural aversion to negative marketing and couldn’t agree with you more.
All the Best
Paul
December 23rd, 2007 at 11:14 pm
I agree that negative marketing is not healthy or prudent.
Yet, ecologically speaking…(smile) out of death comes new life. So I saw the graphics as absurd but the concept of change in the marketplace as viable.
Not much strength in the originality though I agree.
Peace to you.
December 27th, 2007 at 1:42 am
Hi Ray,
I agree with you about using “Death”.
I hate negativity. Even when things go bad I allways try to be positive because I live in hope and faith. Whether you are a Christian or not, be positive, advertise positive. Use words that will light up your and other peopels lives and marketing effors. How about..”Put new life in Traffic Exchanges!”
December 31st, 2007 at 6:12 am
Dear Ray,
i agree with you. I don’t like at all this kind of promotion whatever maybe!
Happy New Year !
and thank you for your blog regarding this subject !
Erzsebet