Focus
Tuesday, August 14th, 2007Focus, explained in my terms as concentrating on one goal or perhaps even more detailed, one single program.
So many times we are members of several different programs and feel the need to advertise all of them at one time. It’s only natural to assume that throwing your efforts in many different directions something will happen. Maybe you get a sign up in this program today, another in some other program tomorrow, etc.
What I’ve learned in the last couple of years is that concentrating on one single program at a time can and will be much more effective. Let’s say you’ve signed up for 10 different affiliate programs. Maybe you’re a member of 10 different traffic exchanges, maybe more.
Now for the sake of our example, you create 100 credits per day in each traffic exchange, for a grand total of 1,000 credits per day. Promoting 10 programs at once, each will only receive 100 page views per day. In a seven day period each site is seen 700 times. Of course this example means that each traffic exchange can actually deliver your 100 credits per day, per url.
Now for the “What If”: Focus all your attention on the program you feel is most important to you, i.e. will bring the most rewards for your efforts. You have now changed 700 views into 7,000 using only one url in a weeks time. Think that would make a difference? Frankly, if it doesn’t you need to re-think either the page your using or the program you’re trying to promote.
That on the other hand is a totally different subject.
Focusing, concentrating on one program will reward you with better results. This is not to say you should forget about the others altogether, but focusing on one or two until you get into profit and actually see rewards for your work will allow you to concentrate on others later. If you’re just starting out, don’t get involved with so many in the beginning. Scattering your advertising efforts across many programs at once can be harder than you think.
One of the best tools I use and could not be without is my PageSwirl rotator. I’ve been using it for a couple of years and of course upgraded to Gold Pro status, in order to have as many rotators as I need. Currently think I have around 6 rotators set up with no more than 5 or 6 url’s in each. Each rotator has a specific reason for being separated from the others. Sometimes I might have 5 urls in a rotator, all advertising the same resource or program. This way I find out which splash page is creating the best results.
Point is, I can put these rotators in all the exchanges, (approx 70 for me) apply credits to the ones I want to advertise and let the others wait til I’m ready to focus on those programs. Using the PageSwirl rotators, I can either delete a url, turn it off temporarily or add one without having to do this in all the exchanges individually. Talk about saving time.
This allows me the easy way to FOCUS where concentration is needed most. Now all I have to do is visit each exchange, load up the rotators I want to advertise with credits, surf some while there and concentrate on building my business. Some call that set and forget… but you should never forget your advertising and check it often to be sure you have enough credits applied.
Keep in mind also that adding too many Url’s in your rotator can be detrimental as well. Have been guilty of doing this. Have also seen instances where members have 20 or more Url’s in one rotator. Using our example above, 7,000 hits in one week with 20 url’s in one rotator will result in only 350 hits per url per week. Think about that. Would you call that Focus? Don’t think so if they are each promoting a different program.
Just my thoughts, your comments always welcome.
Focus, that’s my story and I’m sticking to it.
Ray White - Proud Owner
Soaring4Traffic.com

