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Archive for August, 2007

Focus

Tuesday, August 14th, 2007

Focus, explained in my terms as concentrating on one goal or perhaps even more detailed, one single program.

So many times we are members of several different programs and feel the need to advertise all of them at one time. It’s only natural to assume that throwing your efforts in many different directions something will happen. Maybe you get a sign up in this program today, another in some other program tomorrow, etc.

What I’ve learned in the last couple of years is that concentrating on one single program at a time can and will be much more effective. Let’s say you’ve signed up for 10 different affiliate programs. Maybe you’re a member of 10 different traffic exchanges, maybe more.

Now for the sake of our example, you create 100 credits per day in each traffic exchange, for a grand total of 1,000 credits per day. Promoting 10 programs at once, each will only receive 100 page views per day. In a seven day period each site is seen 700 times. Of course this example means that each traffic exchange can actually deliver your 100 credits per day, per url.

Now for the “What If”: Focus all your attention on the program you feel is most important to you, i.e. will bring the most rewards for your efforts. You have now changed 700 views into 7,000 using only one url in a weeks time. Think that would make a difference? Frankly, if it doesn’t you need to re-think either the page your using or the program you’re trying to promote. :) That on the other hand is a totally different subject.

Focusing, concentrating on one program will reward you with better results. This is not to say you should forget about the others altogether, but focusing on one or two until you get into profit and actually see rewards for your work will allow you to concentrate on others later. If you’re just starting out, don’t get involved with so many in the beginning. Scattering your advertising efforts across many programs at once can be harder than you think.

One of the best tools I use and could not be without is my PageSwirl rotator. I’ve been using it for a couple of years and of course upgraded to Gold Pro status, in order to have as many rotators as I need. Currently think I have around 6 rotators set up with no more than 5 or 6 url’s in each. Each rotator has a specific reason for being separated from the others. Sometimes I might have 5 urls in a rotator, all advertising the same resource or program. This way I find out which splash page is creating the best results.

Point is, I can put these rotators in all the exchanges, (approx 70 for me) apply credits to the ones I want to advertise and let the others wait til I’m ready to focus on those programs. Using the PageSwirl rotators, I can either delete a url, turn it off temporarily or add one without having to do this in all the exchanges individually. Talk about saving time. :)

This allows me the easy way to FOCUS where concentration is needed most. Now all I have to do is visit each exchange, load up the rotators I want to advertise with credits, surf some while there and concentrate on building my business. Some call that set and forget… but you should never forget your advertising and check it often to be sure you have enough credits applied.

Keep in mind also that adding too many Url’s in your rotator can be detrimental as well. Have been guilty of doing this. Have also seen instances where members have 20 or more Url’s in one rotator. Using our example above, 7,000 hits in one week with 20 url’s in one rotator will result in only 350 hits per url per week. Think about that. Would you call that Focus? Don’t think so if they are each promoting a different program.

Just my thoughts, your comments always welcome.

Focus, that’s my story and I’m sticking to it. :)

Ray White - Proud Owner
Soaring4Traffic.com

Text and Banner Impressions

Tuesday, August 14th, 2007

Totally forgotten at times are these two methods of advertising your programs. Text links and banner impressions.

Seems that most people do realize the value of banner impressions more than text links, yet some tend to forget both. Hey, I’m guilty of it at times too. :)

Was noticing today thousands of text link impressions available that members are not using. We continually see situations where no text links are being rotated by anyone? You might feel this is not as important as a full view of your splash page, but it does contribute to conversions. It does have an effect.

My point is, if you have them, why let them just sit there and do nothing. You’ve accumulated them so why not take advantage. Doesn’t cost you anything but a little time to set them up and add your impression credits to them.

If they work and you run out of impressions, you can always convert a few credits for more. Current conversion rate is 1 credit to 75 text impressions.

Create a catchy little phrase, you have 26 characters to work with. Something that will attract attention and create a desire for people to click out of curiosity. You could even use your name with a question mark after it. Be creative, use short phrases that will get noticed.

If you’re not sure how to add text links, the tutorial video on your main member page will give you the complete details. Still need help, email me using your support link.

That’s all for now, just thought you might need a reminder to utilitize your total advertising advantages. If you happen to be one of the few to read this, your text link stands a great chance of being the only one rotating at a given time. :)

By the way, this applies to all traffic exchanges, not only Soaring4Traffic.

Ray White - Proud Owner
Soaring4Traffic.com

Kevin Anderson Tribute

Tuesday, August 14th, 2007

Don’t know if most of you know, but someone well respected and had done so much for the Internet marketing business passed away on Sunday. Kevin’s accomplishments are unequaled.

Kevin Anderson, a gentleman I personally did not know very well, but was getting to know him. Had heard of him a lot, seen his photo’s, programs all over the Internet. After S4T was launched, he had joined, sent me a personal congratulations and well wishes. Was honored he had joined and even more so that he had taken the time to send me a personal message.

If you read The Talon on Sunday,  I did a review of Leisure Audio Books, Kevin is one of the owners. Had no idea when writing that review he had already passed away.

Only a few personal emails exchanged between us, but just from that was really wanting to get to know this man much better. Someone you felt would be very helpful and willing to do so. Someone you just felt comfortable with and wanted to be associated with.

Can only tell you it was a shock to me as I did not know nor did he ever mention being ill.

Someone who knew him well posted about Kevin on this blog:

http://www.comtechnews.net/search-marketing/the-loss-of-kevin-anderson

Things like this tend to make you re-evaluate your own situation and appreciate others around you.

My heart goes out to Kevin’s family and friends. God bless you all!

Ray

 

 

Soaring4Traffic’s First Contest

Monday, August 13th, 2007

It’s time for a contest!

Why are we having a contest?

My goal is to have 3,000 members my August 31st. I need help in achieving that goal. Currently we are experiencing an average of 120 new members per week. With the amount of time left that would leave us almost 200 members short of our goal.

Can we do it? Will You Try?

The last couple of weeks, have been surfing other exchanges, upon spotting a member advertising S4T, would write down their ID# and reward them with either credits or referrals depending on their overall activity using Soaring4Traffic.

While that was fun, still feel that there is no way that I can find everyone that is advertising and therefore just a tad unfair if I miss someone. So instead we are going to have a contest starting Monday, the 13th of August, and end on August 31st. There will be ten winners each recieving $20 each. Contest is posted in your members area, click link for “Contests” to view how the contest is progressing.

Anyone that refers 2 members will get a chance in the drawing. For every 2 members referred, you get another chance in the drawing. Example, referring 16 people will give you 8 chances in the drawing. Referring 15 people however will only get you 7. :) So if you can refer at least 2 people by August 31st, you will have a chance in the drawing. The more you refer, more chances you get.

Each person can only win once, sorry, but we want to keep this as fair as possible for everyone and have 10 happy winners.

Of course we cannot allow anyone to use paid signups. That is strictly against our terms of service and will put any member caught doing this in jeopardy of getting their account cancelled.

Referrals must also complete their activation after joining. In other words, they will need to verify their email, login and surf a minimum of 5 sites to complete the activation process.

Oh, almost forgot, members that are qualified for random referrals i.e. upgraded, those referrals will also count for you!

Hope everyone has some fun with this and wish you all the best of luck!

Login now: http://www.soaring4traffic.com/login.php to see the rules posted on your contest page.

If you have any questions or comments, please free to post them here.

Ray White - Proud Owner
Soaring4Traffic.com

Where is Your Learning Curve

Sunday, August 12th, 2007

Talk about silly title, but the question comes to mind when I’ve been lurking around forums for a while.

People join forums to get information, how, why, where, when… etc. etc. Most of the forums I hang out in are mostly related to online business and working from home. This question always seems to pop up. How do I make money on the Internet? Might be worded differently but all meant to get to the bottom of the so called secrets of success.

Was reading one a few days ago, this very question was asked. Several people that had been online for a few years tried to answer the question in short form without a lot of long drawn out answers. Actually all the answers were good sound advice. Exactly what each had done to get to the point they were.

Problem I see with a question like that, it’s just to general to be answered in a couple of short paragraphs. Secondly each person that responded had his/her recommendations, what had worked for them, i.e. how they started, what they had done to finally see results. Therein lies the issue. Not knowing what level a persons knowledge is, their likes, dislikes, how much knowledge they have about computers, etc. It’s very difficult to suggest anything intelligently not knowing their background.

After reading this particular thread, several pages long, believe it or not, totally understood what each was trying to advise. Two or three years ago reading that, I would have been more confused than before I asked. I’m assuming the person that asked the question was either brand new to Internet marketing or had not been involved very long from the replies they made.

Certainly nothing wrong with the question nor the answers. Most of the answers pointed to the fact that building a list was probably most important thing to start with. Sound advice for sure… BUT….

Yes, I had ask those same questions when I started and was given the same advice. Then I got really confused because I had absolutely no idea where to begin. Hey, had joined all these affiliate programs, was advertising them, how come I wasn’t making money?

Didn’t own a computer until 1999 and for two years it was just an expensive way to play solitaire. Finally figured out how to create an email account. Do my banking online and email a few friends some jokes occasionally and that’s about all I knew how to do.

In late 2004 got interested in working online, read a few articles, joined some affiliate programs, more like 50 different ones and thought hey, I’m on my way now. Everyone was telling me how easy and simple it was, the money would just flow in automatically. :)

After a year or so of absolutely no results, but spending tons of money on information packets and tools that would guarantee results, realized, I was right where I started. Well, almost had learned a little more about the computer and how to create email accounts. :)

That’s when I decided that if this was going to be something I continued would have to learn how, where, etc. Started hanging out in forums and asked some of the same questions that this person in the forum had asked. Boy, did I get confused. Build your list. Buy this book. Start an email campaign. Build a website. Advertise in all these places, etc. etc.. Just copy and paste this into your page. Get an autoresponder.

What? Who? Where? What is that? Ok, how do you copy and paste? How do you build a Website? How do I write follow up messages? What do I write about? How do I get people to sign up for my newsletter after I figure out how to write one? After they are on my list, how does that make me money? Lol…more questions as each new thing was presented.

Guess the younger generation that are more computer savvy have a head start, plus if they have experience with building websites, coding scripts, working with the technical side, things can and will surely be more understandable and easier for them.

My whole point to these ramblings is that everyone has a learning curve. No amount of information will help unless you understand it. Even if you’re technically inclined, have all the advise in the world, there is still certain aspects of online marketing that take time to develop and understand fully. Each person is different, instructions are great but you still have to adapt all this information to fit you. Only you can do that!

Lol, kinda of like buying a new toy or something in a box that has to be put together. You put it together first, then go back and read the instructions to see if you did it right. :) Trial and error, best teacher on the planet.

What I’d like to close with is this. If someone ask your advise on anything, you should start with a question. What are you trying to accomplish and what do you already know? In other words, where are you in your learning curve right now?

Where am I on this curve? Have no idea, learn more every day. Still technically handicapped but have those A’HA moments more frequently now. Don’t think the learning ever stops, always more to absorb. A day without learning something new is pretty much a wasted day.

Would love to have your comments.

Ray White - Proud Owner
Soaring4Traffic.com

Forum Networking

Sunday, August 12th, 2007

Thought this might be a good subject to talk about. If you’ve never joined a forum or not visited, gotten involved, I highly recommend it.

Joining the right forums can teach and give you more information than all the e-books you could put on your hard drive. See, it’s not only the information you get for free, but getting to know people that are doing the exact same thing you are.

Some of my best friendships online have been introduced in forums. By asking questions, getting involved in conversations, it’s totally amazing what you learn. Not only that but most forums will allow you to place your site links in your signature. Doing this of course in popular forums is a great link back to your site.

Not only is a great link to your site or business, but if you post intelligent and helpful information, members will click your links to get more information about you and what your business is about.

Take care what you do and post when you first join. You should first review the categories, read some of the posts, see if the forum is about subjects you have interest in. Wouldn’t recommend putting a link in your signature file in the beginning. Some forums won’t allow it anyway until you’ve introduced yourself and made a certain number of posts.

If the forum interests you, introduce yourself first. Let everyone know who you are, what your business is, how long you’ve been working online and where you live, etc.. Just a good all around introduction. After introducing yourself pick a thread you’ve been reading and feel you have something to add. Make your comments, subscribe to the thread and move to the next one.

Don’t recommend starting a thread of your own except your introduction, until you have a better feel and understanding how the forum works. Read all the forum rules for posting, etc. Add your signature to your profile when allowed, and start your own thread by asking a question or perhaps making comments on a subject you feel needs discussing.

Just get involved, make posts as often as you can, but don’t do the one liners. Forum posts stay online forever. Once the search engines have them archived, it’s written in stone so take care what you say and how you say it. :)

You will meet some of the nicest people in forums and people just like you and I that are doing everything we can to make online our sole business and source of income. Highly recommend joining and posting in forums.

These are a few of my recommendations and the ones I enjoy reading and participating in. Of course we have our own forum, small at this writing but visited by many, hopefully it will grow in the coming months. Even though it’s small, there is a lot of great info posted there for your review. Link is:

Soaring4Traffic Forum

Other forums I like and frequent often are:

The Members Forum
Net Marketing Forum
Conquer Your Niche Forum
Warrior Forum

Believe me, there is more information in those forums than you would ever believe. Each is a little different, but all have great information and good people. Suggest you check them out, and if possible participate in all of them, or pick the ones you like best and concentrate on them. Do get involved in forums. Your income might depend on it. :)

Hint: The Net Marketing Forum and The Members Forum both have a lot of traffic exchange owners and members posting and giving information 24/7.

As usual, love to have your comments and suggestions.

Ray White - Proud Owner
Soaring4Traffic.com

Surfing can be Fun

Saturday, August 11th, 2007

Yes, surfing as we normally think of it, i.e. riding the waves can certainly be fun too. :)

Of course you know the type surfing I’m addressing here. Internet surfing, and especially surfing traffic exchanges to view other members sites so in turn they will view ours. Surfing can become really boring should you not look for fun and interesting ways of doing it.

Here are some of the things I do to keep it from becoming boring and more interesting.

First I do look at each page and give it a fair view. Look for pages I’ve never seen before and use the time to generate new ideas. Keep a note pad and pen by my computer and each time I see an interesting page, write down some of the key phrases or make a note about some of the graphics, etc. Use the time as a learning process. Sometimes open the page, save to my favorites folder for more in depth review at a later time.

Also like to click some of the links provided just to see where they take me, find that very interesting at times.

Don’t take this wrong, don’t use the info for copying, more like ideas for new catch phrases or interesting points that caught my eye.

Usually break my surfing into no more than 1 hour sessions. Take a break, grab something to drink, maybe take a walk, stretch, relax, do something different for a while then pick 4 to 5 other exchanges and continue the process.

If you surf only to build your credits and have no interest in the pages you view, it can and will become very boring. :)

Also use the time to determine what I don’t like, what is annoying, be it audio, video, pop-ups, misspelled words, bad phrases, etc. Use that data to make sure any pages I advertise don’t fall into those categories. Really have fun sometimes trying to stop an annoying video, just to make the person look really silly when paused at the right time. :) Is that cruel?

Some pages should not be advertised on traffic exchanges. They are not designed for traffic exchanges, either load to slowly or have entirely too much information to be attractive and interesting. Make notes on those too, just to see what I would recommend to the owner should the question arise.

Try to use all the information I gather from surfing as either things I would like to do or in some cases, things I definitely don’t want to do.

The idea is that making your surfing more interesting can be fun and when you’re having fun, time flies by. Before you know it, you have accumulated hundreds of credits to use for your sites.

When I surf an exchange using the S4T surf console, makes it much easier to know which exchanges I’ve surfed. This keeps me active in all the exchanges I’ve joined and spreads my advertising over all the exchanges regularly. Try to make sure I surf everyone of them at least twice per week, my favorites almost every day.

Another obvious fun thing to do is surf each site until you reach the bonus credits, or in some cases the letter hunt game where each word completed adds bonus credits to your account. Some exchanges have games to break the monotony. Some fun to play, some just boring, so if I don’t want to play, just skip the game and continue surfing.

Those are just some of what I do to keep surfing fun. Would love to hear others ideas and comments. :)

Ray White - Proud Owner
Soaring4Traffic.com

Traffic Exchanges & Adsense Don’t Mix

Friday, August 10th, 2007

Seems no matter how many times traffic exchange owners warn members not to use pages that contain Adsense ads, it continues to happen. Soaring4Traffic even has a warning on your add “Websites” page.

So why do we tell you not to do this? Google will cancel your account if you do! Plain and simple, no maybe’s, just a matter of time before they do. If you value your account with Adsense you will either remove Google ads from your page or use other pages that do not contain Adsense ads.

When using a traffic exchange, the views of your website are generated from one IP address. Even though hundreds, maybe thousands of different people are seeing your page, it it still being generated from one local host. Other members of the same exchange.

Apparently Google views this as breaking their terms of service and will subject your account to cancellation.

My advice, DON’T do it. Check each page you enter in any traffic exchange for adsense ads. This should include blogs, articles, etc. Also if you are using a free web service to generate your pages, many times they will have adsense ads included as a way of generating income for themselves. Inform the web provider that you will be using the pages in traffic exchanges so as not to jeopardize their account.

It is solely your responsibility to follow Google Adsense terms. As a traffic exchange owner, have many times emailed members that their pages contain adsense ads. Have placed them on hold until they remove them, etc. It is impossible however to catch all of them with thousands of sites already in rotation and hundreds more being added daily.

Please check your pages for adsense ads before adding to any traffic exchange. Have fun surfing, knowing you are not in violation. :)

See Google’s Terms of Service at this link:

https://www.google.com/adsense/static/en_US/Terms.html

Ray White - Proud Owner
Soaring4Traffic.com

Using Traffic Exchanges Effectively?

Friday, August 10th, 2007

Wow, just finished gathering some info for The Talon newsletter to be published Sunday. There is always so much information that needs to be distributed, the newsletter would become so long no one would ever finish reading it. Instead will use this blog for more information.

Have often heard, seen it posted in forums and other places that traffic exchanges don’t work. Many times the question has to be raised. What are you advertising? What are you trying to accomplish? What type page are you using? How much do you surf, i.e. how many credits do you send to your site before coming to that conclusion?

This is not meant to be discouraging, in contrast is to inform you of the best, most effective ways to use traffic exchanges. Surfing each day with no plan, or focus, using your credits on normal affiliate pages can be a huge waste of your time and energy.

Most of the time, these affiliate pages are “sales pages” and unless specifically designed with traffic exchanges in mind are not what you really want to use. I learned this the hard way. Over two years of using traffic exchanges until I started listening to the people that really understand and know HOW to make effective use of them.

Your most important usage of traffic exchanges is to build your list of subscribers. This requires a fast loading “Splash” page with your name, photo, and your subscribe form. Also include 3 or 4 bullet points why someone should sign up for your information.

Keeping the above in mind, “Branding” yourself, is very important. Keep your image and name on every page you advertise. People will start to recognize you, trust you and more likely to use your recommendations on products and services.

Okay, let’s say you don’t have an autoresponder or follow up messages to build your list? Certainly something you should start doing as soon as possible, but when you don’t there are still effective ways to make good use from traffic exchanges.

You should still be using a fast loading type page that includes your name and image. If promoting an affiliate program that has a good sales page, create a clickable link from your splash page that will direct them to it. Make sure it opens in a new window. Surfers do not like to be taken from their surfing sessions. :)

Here are a few other points you might want to consider? Does your page have audio/video that cannot be turned off? Does your page have an annoying pop-up? Does your page take over 5 seconds to load? Any of the above type pages should not be used in traffic exchanges! They are very annoying to your average surfer.

Next thing you need to consider is that other members of traffic exchanges are just like you, looking for a way to increase their income on the Internet. So think about what you have to offer that could truly fill that need? Do they need more traffic? Do they need tools that will make their work online easier and faster? Just some things to think about.

Now, how many views of your site do you think it will take to build your business? Let me just say that sending a couple hundred credits a week to your site won’t do the trick. Your business needs to be seen constantly, daily, 24/7 for effective advertising. Just as in offline advertising, same applies to online. Important thing is that traffic exchanges are free with advantages for upgrades, but you do have to put in some effort by simply surfing to build your credits.

Very low cost advertising, just put in the time and make it more effective!

As always, comments Welcome!

Ray White - Proud Owner
Soaring4Traffic.com

Must Assign Bonus Credits

Thursday, August 9th, 2007

First let me define what bonus credits are.

Credits that get placed in your account when first joining. Credits you receive while surfing. Credits received after answering the verification questions and the letter hunt game when a word is completed. Credits you receive on a monthly basis as an upgraded member.

All bonus credits go into your account. Credits that also will be placed in your account are the excess that you do not have auto assigned to your account. Example: Free members have 75% auto assigned, the other 25% will be placed in your account for assigning later.

Even if you have 100% auto assigned, bonus credits will still be placed in your account to be manually assigned by you to whichever site you wish.

I only write this post for the simple reason that some do not fully understand how their account has credits available, yet their site is not being seen. Any credits in your account must be manually assigned to your sites for them to be viewed. If you’re not sure how to assign credits, be sure to view the training video on your main member page for the details.

Better yet, follow the link below to view this tutorial here:
Assign Credits Video Tutorial

Also make sure that your site is rotating when assigning your credits. Have seen some sites with hundreds of credits assigned but site has been placed on hold. You will need to change this for your site to be seen. :) Have gotten the question, how come my site shows no hits and credits are still assigned?

More video tutorials on your main member page for more detailed information on all the tools provided.

Welcome all comments or suggestions on how we can improve so that members better understand all that is available.

Ray White - Proud Owner
Soaring4Traffic.com